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held April 15 the first in Spain Swap Party Mix It Up Party Susan Boyle

Barcelona, \u200b\u200bApril 16, 2009 .- On the occasion of the presentation of the collection of adidas Mix It Up, exclusive to Foot Locker, both brands organized the first "Swap Party", a totally new concept in Spain.

During the party, held last night at Bar Barcelona cucumber, participants had exchanged clothes with her fellow track to the sound of music to get crazy and carefree look. How could it be otherwise, at the end of the night were chosen, from among the over 200 attendees, Mix It Up looks best boy and girl, who were awarded a Gift to Mix It Up Adidas products from Foot Locker. The lucky ones were Rigo, a group of musicians Shake, and Majo Urdaneta.

The initiative to hold this event was born the concept of adidas Mix It Up, which aims to show how the brand is mixed and adapts to different musical styles, rock, dance and hip hop. Thus, it was decided to promote the "mixing" of not only music but also clothing styles among partygoers.

And the result could not be more successful, as evidenced by great looks of the two winners. We hope to do an encore in other cities!

For more information or photos: EDELMAN - 934881290
Nora Garay - nora.garay @ edelman.com

Adriana Curull - adriana.curulla @ edelman.com

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